POWERHOUSE THROUGH THE YEARS
For more than a decade, PTC only served the European market with its limited line of Powerhouse branded tools. In 1965, Robert’s son, William, took over the helm of PTC. Under his leadership, PTC added new product lines in its portfolio, such as cutting and fastening tools. It also ventured into the production of hinges and locksets and other essential door hardware. As sales in Europe in the late 60’ continue to grow, William was determined to push forward in gaining new and bigger markets for Powerhouse. Not long after, Powerhouse products were shipped to South East Asia, which was largely an untapped market during that time. Jonathan, William’s son, took over the leadership of PTC in 1980. With him at the top, he strived hard to complete the tool and door hardware lines bearing the Powerhouse name. He also gained new markets for the brand. He even set the tone for future Powerhouse offerings, that is, no product shall be released to the market until it follows the Rule on Affordability, Reliability and Durability.
Fast forward to today, Powerhouse is now a true multi-line brand with Hand Tools, Door Hardware, Machineries and Power Tools in its portfolio. Continuous improvements in design and quality of the products are being made by the PTC R&D Team -making sure that Powerhouse adapts to the ever changing needs of the brand’s consumers – but without straying away from the time-tested Rule on Affordability, Reliability and Durability.
THE BIRTH OF POWERHOUSE
The Powerhouse Tools Company (PTC) was founded in 1946 in Virginia by Robert Hauser, the grandson of an Austrian Immigrant, who worked as a travelling Tools Salesmen for Leonard Bailey and Company in the late 1800s. Robert saw the big opportunity in manufacturing hand tools during the time when the Second World War just ended and the nations in Europe devastated by war were starting their arduous rebuilding process. American-made tools were sought after in Europe as these were known to be reliable, durable and with a high level of craftsmanship. Striking and measuring tools were the first products manufactured by PTC under the “Powerhouse” brand.